Sophisticated algorithms and analytics enable multi-variate testing in real time – so that TaguchiMail automatically optimizes the most effective content of:

• Subject lines
• “From” addresses
• Captions
• Graphics/pictures
• Sub-captions
• Body copy
• Call-to-action messages

This smart technology ensures the most-effective communication of key value propositions and promotional offers.

What’s more, this optimization process continues throughout the entire broadcast cycle – with content being automatically refined as feedback increases.

Greater impact & speed

This graphic summarizes the process – showing how the content continues to be automatically optimized each hour of the broadcast.

TaguchiMail™ offers the flexibility to adjust the cycle-time of the optimization process, so that marketers can accelerate the broadcast rate – to deliver the specific requirements for individual campaigns.

Recommendations & Upsell

Analyse patterns in previous purchase or user behaviour to accurately identify “Up Sell” opportunities. E.g. People who purchase “Product A” or who read “Content article 1” are most likely to purchase “Product B” or be interested in reading “Content Article 1”.

Optimization & Segmentation

Define particular groups based on behaviour to provide deeper database segmentation enabling more effective targeting of marketing campaigns and one to one customer promotions and communication.