How does TaguchiMail™ work?

Content optimization With TaguchiMail, a marketer can create, edit and delete multiple creative elements for each campaign including alternative body copy, ‘Call to Action’ messages, ‘from’ address, subject line and various graphic components. By dynamically assembling these creative elements in real time, TaguchiMail gives marketers the best creative for their campaign based on the real-time statistical performance of the campaign, rather than the subjective opinion of what they ‘think will work’. By filtering the performance and biasing future configurations toward ‘proven effective’ configurations, the marketer obtains maximum effectiveness from their efforts and opportunities based on real time testing. All other enterprise-level email service providers talk about the improvements in ROI from the use of dynamic content and A/B testing, the least sophisticated of testing methodologies.

Send Throttle A marketer can trade off the optimization of their email content with the speed of send to deliver them total flexibility in managing their email marketing campaigns against their requirements. This functionality is enabled through the use of TaguchiMail’s performance measurement ‘throttle’ technology. With TaguchiMail’s throttle technology, the marketer can nominate a time and delivery rate that will ensure delivery of their marketing objectives. A slower send rate provides maximum content optimization potential, while a faster send rate delivers less optimization.  This trade off allows the marketer to run their campaigns to achieve maximum performance for the campaign, based on their unique requirements.

Fully compatible with leading analytics

TaguchiMail™ synchronizes with the leading web analytics offerings such as Google Analytics, Omniture, WebTrends etc, allowing customers a complete overview of their ‘Web Marketing’ performance – extending their capacity to measure the effectiveness of their online marketing spend.

With TaguchiMail, customers can quickly understand:

• which combination of creative elements delivers the best return on marketing investments
• how much a particular email/newsletter or campaign contributed to specific revenue goals
• the effectiveness of their marketing spends, by comparing the performance of online email, with that of traditional advertising campaigns and promotions.

Request a trial

TaguchiMail is happy to prove the difference it can make to your broadcast emails.

To meet our trial criteria, you’ll need:

1. an active subscriber database with a minimum 50,000 records
2. you must already be emailing the list at least once a month
3. you must be currently online, and email must be an important component of your current business model
4. you must meet the Email Send Reputation & Deliverability Score criteria of TaguchiMail

Talk to Simon Chen on (+613) 9225 5500 to discuss a trial.

Basic Terms & Conditions:

• Trials are limited to 30 days
• A recognised web analytics application must be in use (e.g. Google Analytics, Omniture SiteCatalyst) and access to the raw data must be made available to the TaguchiMail consultants working on your project.
• Historical email data must be made available on request
• Copy and content will be subject to discussion and joint agreement
• KPIs will be established prior to the beginning of the trial and agreed to by all parties

Click here to request a trial now.