Content optimization

With TaguchiMail, a marketer can create, edit and delete multiple creative elements for each campaign including alternative body copy, ‘Call to Action’ messages, ‘from’ address, subject line and various graphic components. By dynamically assembling these creative elements in real time, TaguchiMail gives marketers the best creative for their campaign based on the real-time statistical performance of the campaign, rather than the subjective opinion of what they ‘think will work’.

By filtering the performance and biasing future configurations toward ‘proven effective’ configurations, the marketer obtains maximum effectiveness from their efforts and opportunities based on real time testing. All other enterprise-level email service providers talk about the improvements in ROI from the use of dynamic content and A/B testing, the least sophisticated of testing methodologies.

Send Throttle

A marketer can trade off the optimization of their email content with the speed of send to deliver them total flexibility in managing their email marketing campaigns against their requirements. This functionality is enabled through the use of TaguchiMail’s performance measurement ‘throttle’ technology. With TaguchiMail’s throttle technology, the marketer can nominate a time and delivery rate that will ensure delivery of their marketing objectives. A slower send rate provides maximum content optimization potential, while a faster send rate delivers less optimization.  This trade off allows the marketer to run their campaigns to achieve maximum performance for the campaign, based on their unique requirements.