Benefits of TaguchiMail™

Carbon Neutral Email

TaguchiMail is proud to provide a carbon offset program. This applies to all clients who use TaguchiMail to handle their entire email broadcast requirements. Just because we operate in the digital world, doesn’t mean we can’t do our part. Our servers use power. And our data-centres use even more. Not to mention air-conditioning. So for each client project, we’ll calculate just how much power our systems use and then purchase carbon offsets for the equivalent amount.

Offsetting means paying someone to reduce CO₂ in the atmosphere on our behalf. In that way we can pay for the damage we are causing and the money helps to fund the transition to a low-footprint economy.

We can all do our bit. And while it might only be small, we hope it signals our intent to consider the environment for the future.

To talk to us about how the program works in further detail, contact Simon Chen on +61 3 9225 5500 or email here.

End-to-End ROI Tracking

According to BRW (Feb 2008), just 30% of marketers believe their online campaigns have increased overall revenue. With fragmented data streams from third-party email providers, banner ad hosting services, Google AdWords®, web analytics platforms, and custom CRM reports, it can be difficult or impossible to determine the true ROI of your online activities—and to justify your marketing spend—through traditional techniques.

TaguchiMail provides complete transparency. Its powerful Web Services API and custom database integration capabilities make it easy to track all aspects of your email campaigns, including behavior and conversion performance once subscribers click through to your site.

With the ability to measure total subscriber value by segment, opt-in source and behavioral profile, TaguchiMail makes it easy to assess the overall impact of your online marketing spend, and hold your advertising partners accountable.

For more information on our integration capabilities and APIs, please contact Ben Dyer on +61 3 9225 5500, or email here.