Benefits of TaguchiMail™

End-to-End ROI Tracking

According to BRW (Feb 2008), just 30% of marketers believe their online campaigns have increased overall revenue. With fragmented data streams from third-party email providers, banner ad hosting services, Google AdWords®, web analytics platforms, and custom CRM reports, it can be difficult or impossible to determine the true ROI of your online activities—and to justify your marketing spend—through traditional techniques.

TaguchiMail provides complete transparency. Its powerful Web Services API and custom database integration capabilities make it easy to track all aspects of your email campaigns, including behavior and conversion performance once subscribers click through to your site.

With the ability to measure total subscriber value by segment, opt-in source and behavioral profile, TaguchiMail makes it easy to assess the overall impact of your online marketing spend, and hold your advertising partners accountable.

For more information on our integration capabilities and APIs, please contact Ben Dyer on +61 3 9820 2666, or email here.